This Master aims at forming the Fashion Marketing Manager: a professional in charge of implementing and running the strategies on behalf of a company, drafting and enforcing the marketing plan with the Chief Executive and the Communication Director.

A professional able to interpret the economical scenario, to anticipate and analyse the changes incurring in the Fashion System, to evaluate competitors’ strengths and shortcomings, to segment and monitor the market, to choice distinctive competitive positioning, that allows to build the brand awareness and achieve a better performance concerning market, image and financial-economical results.

Program

The educational specialisation in Retail management allows to deal with the various challenges of contemporary distribution in a detailed way: from the Fashion Buyer, interpreting the market trends for his/her own clients and defining the purchase plan of collections, up to the Retail Manager, monitoring and leading the performance of the stores in his/her own area up to the Visual merchandising manager, in charge with the brand image and the presentation of the collections within the point of sale.

Starting at: January 2009

Target

Graduates from similar fields, those with diploma from private university- level schools, or professionals with two years experience in the sector.

Accessories are now a major and highly varied industry in their own right. The way we dress ourselves and our possessions these days is moving away from the concept of the status symbol and towards the new model of lifestyle.

As a result, accessory and shoes designers must combine their expertise and design skills with the ability to express contemporary society’s sensations and emotions in their products.

These professionals follow all the phases of production, from the first concept through the creative elaboration and the feasibility study to controlling the prototype, dialoguing competently with all the various specialised professionals involved in the different fields of design and production.

This Master aims at forming the Fashion Marketing Manager: a professional in charge of implementing and running the strategies on behalf of a company, drafting and enforcing the marketing plan with the Chief Executive and the Communication Director.

A professional able to interpret the economical scenario, to anticipate and analyse the changes incurring in the Fashion System, to evaluate competitors’ strengths and shortcomings, to segment and monitor the market, to choice distinctive competitive positioning, that allows to build the brand awareness and achieve a better performance concerning market, image and financial-economical results.

Program

The educational specialisation in Product Management allows to deal with the development and management of a range of products from the point of view of the Product manager, following the entire development process of collections and interacting with the creative office, the pattern making labs, the production division or the sales offi ce. Particular attention is paid to the specific features of Luxury products.

Starting at: January 2009

Target

Graduates from similar fields, those with diploma from private university- level schools, or professionals with two years experience in the sector.

To co-ordinate an integrated communication policy, from concept to carrying out, means to define the goals, seek the most suitable media depending on the target groups, select, manage and co-ordinate those people who contribute to designing and promoting the corporate image: photographers, stylists, art directors.

The Stylist is in charge of the choise of the garments and of the composition of the outfits for the presentation of the fashion collections. The Stylist is a real journalist and visual reporter as well as the ring that links the manufacturing world of fashion magazines reader. Program

The didactic programme comprises 600 theoretical hours and the remaining will focus on design and workshops. The best students in the Master Course will be awarded an internship programme in some of the most important Fashion Companies. The main strength of this Master, is its capacity to combine theoretical preparation, study and analysis of the most successful manufacturing case studies with solid experience carried out in collaboration with enterprises within the sector.

Starting at: January 2009

Target

Graduates from similar fields, those with diploma from private university level schools, or professionals with some years experience in the sector.

The cinema, media, DVDs and CD Roms, advertising, multimedia installations, audio and video art, corporate events? there is no limit to the fields where sound designers work? and many of them are still developing now.

A focus on consumers psychological and emotional mechanisms and stylistic skills combine with technical and design expertise to enable the car designer to devise innovative stylistic proposals and feasible new concepts for designing automobiles and their interiors.

The course in Design Management aims to provide students with a broad range of management skills, methods and tools and to discover the roles, functions and tasks of the company department. It also enables design, marketing and business professionals to bridge the gap between these different areas, to become key drivers of the creation, management and development of their own brands.

Program

The Master will consist of two parts: one theory and one practical.
The first part will focus on project management, elements of strategic programming, business strategy, marketing and sales, and finance and human resources, among other topics.  The second part will include different workshops, historical case studies and the final project.

Target

Designers interested in coordinating interdisciplinary projects. Designers that want to acquire a profound knowledge of the design business field in order to conceive successful products and to efficiently manage all the production processes. Designers that already run a studio or own a small brand and want to expand.
People coming from general business and management areas and who are interested in the design field.

Frequency: Full-time
Dates: 10 February 2009 - December 2009 (holiday in August)

To place within the students? reach profound knowledge of the culture of the project and the discipline of design in all of its professional facets, within the framework of Europe, as well as helping them to establish a personal research and development plan that is given form in a practical assignment.

Program

Laboratories directed by notable design professionals, in its various disciplines. They will be held with the support of prestigious European companies. - Cultural observatory structured into expert conferences given by some of the most prestigious people in the world of culture on our continent. - Throughout the program, there will be agreements, meetings, visits and seminars with both public and private Entities, which will provide not only sponsorship, but also technical and practical support for the general development of each of its stages. - We will visit the most important trade fairs, exhibitions, museums, schools and professionals studios in Europe. - Thesis project. Target Designers, degree holders in Fine Arts, Audiovisual Communication and Advertising, product engineers and architects.

Frequency and Duration Duration: 1600 hours

The aim of the Master is to train marketing managers able to operate in luxury goods companies and service providers. The Master participants will acquire a comprehensive knowledge of the related markets and a deep understanding of the customers’ behaviour, as well as a knowledge of culture and history as the basis of Italian style.

They will be able to implement their company strategy and to develop and realize marketing plans, in order to reach a distinctive competitive position and brand awareness.

Program

The master offers the opportunity to deal with established companies and to develop specific skills on implementing a marketing plan, by analysing significant cases as well as by realizing projects in collaboration with firms of that industry.

Module Details: Marketing: Marketing Principles; Market Focus; Customers Behaviour; Marketing Strategy Construction; Market Trends. Marketing Plan; Public Relations And Communication. Brand Equity: Brand Strategies; Brand Management; Brand Diagnosis; Budgeting. History Of Art: Italian Artistic Periods; Works Of Art And Craftsmanship.

Starting at: April 2009

Target Candidates graduated in related fields or with an equivalent diploma from a private school. Managers, professionals and workers with at least two-year work experience in the industry . Frequency and Duration

Duration: 12 months (1500 hrs)
Attendance: 5 full-time days a week (Monday - Friday)