Course of Fashion Marketing and Retail Management
In Master Courses by admin / Milan / English / Department: FashionGoal
This Master aims at forming the Fashion Marketing Manager: a professional in charge of implementing and running the strategies on behalf of a company, drafting and enforcing the marketing plan with the Chief Executive and the Communication Director.
A professional able to interpret the economical scenario, to anticipate and analyse the changes incurring in the Fashion System, to evaluate competitors’ strengths and shortcomings, to segment and monitor the market, to choice distinctive competitive positioning, that allows to build the brand awareness and achieve a better performance concerning market, image and financial-economical results.
Program
The educational specialisation in Retail management allows to deal with the various challenges of contemporary distribution in a detailed way: from the Fashion Buyer, interpreting the market trends for his/her own clients and defining the purchase plan of collections, up to the Retail Manager, monitoring and leading the performance of the stores in his/her own area up to the Visual merchandising manager, in charge with the brand image and the presentation of the collections within the point of sale.
Starting at: January 2009
Target
Graduates from similar fields, those with diploma from private university- level schools, or professionals with two years experience in the sector.
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